WOW Skin Science, one of the quickest developing and glad ‘Make-In-India’ skincare and haircare brand with an undertaking to grow its base to the insightful purchasers in South India, worked together with PVR Cinemas for the debut of the multi-starrer Tamil film of ‘Master’ in the midst of much fanfare.
Madhur Acharya, Head – Marketing, WOW Skin Science shared his perspectives on the successful launch, “As a brand spearheading the skin care and hair care category, it is imperative that our geographic outreach is robust. Over the years, South has become one of our key markets. While our products are available across local stores, we thought a high spike activity will help garner more eye balls and give us an opportunity for a close personal interaction with our consumers and give us inroads into a nouveau set. I am very happy with the overall response we have got for WOW at the premiere and I hope this only strengthens our brand position in Tamil Nadu, both offline and online. And, to add to our celebration, we couldn’t have chosen a better day than Pongal.”
For this far-reaching promotion, WOW Skin Science curated a 360-degree approach. The brand banded together with 6 Sathyam Cinemas (PVR Cinemas), the biggest Cinema chain in Tamil Nadu. All the theatres were branded with WOW hoardings and Plasma static advertisements. Every visitor entering the theatre to watch the film was given WOW products as a takeaway. During the film interval, WOW Skin Science 60 secs Ad film with its most current Brand Ambassador was played (Tamil version). The brand investigated every possibility in guaranteeing the greatest degree of personalization.
To add to the enthusiasm, famous Pop Star and youth icon Dhvani Bhanushali amused the visitors with her velvet voice and sang all her popular songs.
Sneha Singhania is probably renewed for his writing skill. She attained his degree in literature from Tamil Nadu University. She born in England but she stays in eastern India. She is a freelance writer, she writes some stories, essays and currently working on Times of Chennai covering Business, Technology, sports, and lifestyle.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times of Chennai journalist was involved in the writing and production of this article.