El Segundo Brand Perception & Positioning Strategy: Marketing Report Updated
The new report lists six ways in which companies can improve their brand perception. In particular, LO:LA emphasizes the need for consistent messaging, especially if a business has a negative public image. The agency explains that customers today want a brand that is both authentic and professional, and any inconsistency in messaging can dramatically affect brand perception.
More details can be found at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
With its new report, LO:LA reinforces the importance of brand consistency in improving poor brand perception, as it is the simplest and most effective way to build trust among the target audience. While many brands can produce a single, positive customer experience, recreating this great first impression is much more challenging.
Consistent messaging is a critical aspect of building customer trust. According to several studies, trust plays a key role in conversion. People are more likely to continue patronizing a brand that has consistent messaging with a compatible customer experience journey. The reason for this is that customers begin forming an expectation about a brand that must be continuously met regardless of any external factors.
Conversely, when brands have inconsistent messaging, they produce an uncertain public perception, explains LO:LA. Potential clients are no longer assured of the quality or availability of a brand’s products or services, which will cause them to think twice about purchasing anything from that specific company.
Consistent messaging is only one of the six factors explained in the latest report. LO:LA details other ways companies can improve their brand perception, from conducting market research to developing a brand positioning strategy.
LO:LA was founded in 2017 with the primary objective of re-imagining the advertising creative. The agency is an inside-out marketing organization that is committed to developing unique content for each of its clients. Its list of services includes brand strategy, digital activation, and content marketing, among others.
A spokesperson for the agency wrote, “We bring big agency and in-house experience matched with the flexibility, attention and “outside the box” thinking of an independent shop, all while never sacrificing quality and always turning out compelling creative made with love.”
Interested parties can find more information by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
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