Pre-Launch Social Media Brand Testing | Market & Audience Analysis Guide Launch

The new report comes out as social media usage rises to 90% of the U.S. population — further proof of such channels’ ubiquity. Tessa Ashford, the report’s author and marketing director at IdeaPros, says that posting on online networking sites allows entrepreneurs to get preliminary feedback which can help them improve not just their product but their chances for success.

More information about IdeaPros is available at

Titled “How To Do Pre-Launch Social Media”, the new report places a heavy emphasis on market research, which can be used to guide a startup’s social strategy and content development. Moreover, it ensures that a company has a strong message that compels early adopters to try its product.

Ashford writes, “What you post on social media shapes what people think of your venture. That’s why it’s crucial to research who your target market is so you can tailor your posts to address their needs or interests.”


While many entrepreneurs prioritize populating their social feeds during the pre-launch phase, Ashford says it is better to observe first. Indeed, the report tackles the Study, Engage, Educate (S.E.E.) method, which entails analyzing how target audiences behave on social media before engaging with them.


Another important step discussed in the guide is claiming social media handles for platforms like Facebook, Instagram, Twitter, and LinkedIn, which helps founders verify if similarly named companies already own these handles. The report likewise offers guidance on how to quickly create simple but impactful visual assets such as logos and display photos.


Lastly, the guide tackles how to use online forums to better understand consumers’ questions and how to use them as inspiration for social content. It offers a quick overview of the most common websites that people use to post their questions about a variety of topics.

Those who wish to access the full report can visit


Beyond being a business consultancy, IdeaPros offers a support network to entrepreneurs. By working with the company, clients get access to a team with over 200 years of combined expertise in all facets of entrepreneurship. Entrepreneurs who require additional one-to-one business coaching can book a slot at

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times of Chennai journalist was involved in the writing and production of this article.