2023 E-com Growth Tool: Lead Capture System For Increased Conversion Launched
With the launch, DefDevice is aiming to provide clients with an increased ROI by rapidly growing their email list, conversions, and sales. The unique VLC Lead Capture System generates 150 leads out of every 1000 site visitors, says the company.
More details can be found at https://defdevice.com/vlc-ecommerce-conversion-booster
E-commerce businesses spend a lot of time and money trying to drive traffic to their websites – but according to DefDevice, at least 97% of website visitors leave sites without buying a product or filling out a form. While everyone’s browsing habits are different, most visitors typically leave because of other distractions, a need for more research, or reluctance to commit.
DefDevice’s new VLC Lead Capture System turns these lost visitors into a list of contacts that a business can market to. To do this, the system looks for identifiers of anonymous site visitors. When a database match is found, the visitor’s full name and email address are provided to the business. From there, personalized email offers are sent to the visitor to try and convert them into a customer.
A normal e-commerce website usually gets 20 to 30 leads from every 1,000 visitors. With DefDevice’s VLC Lead Capture System, businesses can capture anywhere from 100 to more than 250 leads, which is 12 times more than traditional methods, explains the company. The initial email campaign alone typically increases conversion by 10 to 20% in the first week.
To deliver a reasonable ROI, DefDevice requires that e-commerce businesses have at least 10,000 unique store visitors per month from within the U.S. (as the system does not work outside the U.S.). Technical set-up involves adding a script to the website/landing pages and takes as little as 24 to 36 hours. DefDevice asks businesses to upload their existing customers to the database, so that duplicate leads aren’t generated.
The VLC Lead Capture System is compliant with all email collection and marketing laws. The system is enterprise-ready, meaning it’s designed to meet the multifaceted needs of any e-commerce business and is easily scalable as businesses grow.
DefDevice is a digital marketing agency founded by German web designer and marketing expert Dano Faulk. Since 2017, it has helped businesses create tailor-made marketing strategies that set them up for optimal future growth.
Interested parties can find more information at https://defdevice.com/vlc-ecommerce-conversion-booster
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