This latest move is in line with the company’s commitment to helping companies understand the importance of audio in their branding so that customers can have an immersive experience.
More information is available at https://www.voices.com
Audio branding, also referred to as sonic branding, uses sound to define a company’s identity. It might be a sound that plays when a company’s logo appears in a commercial or a jingle that plays at the start of a company’s podcast.
Now that consumers have trained their brains to ignore visual branding messages, like pop-ups and fly-outs, companies have started turning to audio branding in the form of memorable jingles or musical notes, like the easily identifiable sound of a Windows computer booting up.
Voices CEO David Ciccarelli explains that audio branding can include the human voice in a voice-over, synthetic vocalization, or musical elements. He, however, emphasizes that a sonic logo should not be just a pleasant-sounding melody; it needs to represent the emotions the product or service evokes.
Given the importance Voices places on audio marketing, the company updated its own branding with a sonic logo that it uses on its podcasts to improve recognition.
Mr. Ciccarelli advises businesses who want to invest in sonic branding to partner with audio professionals who are familiar with sonic branding principles and techniques.
With over two million freelance voice-over artists from 160 countries, as well as thousands of professional audio producers and musicians, Voices makes it easy for companies to achieve the ideal sound logo for their brands. The platform allows users to listen to sample works from a growing list of talented audio producers.
“Concocting a sound logo to represent your brand is a fantastic way to reposition your company and act as the core of your sonic branding. A robust sound logo tells your audience that you know exactly what you sound like and how your brand voice wants to communicate with the world,” the company explained on its website.
Interested parties can find more information at https://www.voices.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times of Chennai journalist was involved in the writing and production of this article.