Local Business Expert Encourages Shop Owners Amid Dour Black Friday Numbers

Local business owners across the nation woke up on November 30 to hear the news: Black Friday sales, along with Cyber Monday sales, were down this year. But one local business expert is asking local shop owners to think differently about the numbers they are hearing.

“There is usually a silver lining in any type of news,” says a spokesman from FindUsLocal.com, an online local business directory that offers effective and free advertising to local business owners. “But the key is that you just have to know how to look for it.”

He says that despite the fact that reports are showing Black Friday and Cyber Monday sales are down from 2010, they are showing something else that many people aren’t picking up on: An increase in foot traffic to local shops since 2020.

“While it’s true that many people are still staying inside for fear of the pandemic, others are venturing out and going to their local shops. Unfortunately, not all cities are open for business, so we have to factor that into the numbers. But overall,” he says, “47.5 percent more people visited their local shops than they did in 2020.”

He says that people also began shopping for Christmas in October rather than waiting for Black Friday and Cyber Monday. “Because so many local retail stores have been operating in restricted conditions this year, they began offering discounts and deals early instead of waiting for the traditional after-Thanksgiving sales period,” he says. “And that also threw off the numbers.”

He says the most important thing local shop owners can do is to ensure local consumers can find their store. “And the best way to do that is to register with a local business directory like FindUsLocal. It’s free, and it the number one way consumers find local businesses today.”

FindUsLocal.com is a local business directory that uses GEO location technology to make each visitor’s experience unique. It strives to be the best free business directory available by consistently advertising, improving the site, and working with small business owners to provide free advertising.

Find Us Local USA Business Directory
Find Us Local USA Business Directory

P.O. Box 880, Arroyo Grande, CA

Arroyo Grande, CA
United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times of Chennai journalist was involved in the writing and production of this article.