4. Business Leaders Are Using Local Directories to Draw Shoppers

Just because Thanksgiving and Black Friday are over, that doesn’t mean it’s time for local business owners to pull back on their marketing efforts. And one local business expert says that savvy small shop owners are looking at innovative ways to get the word out about their businesses.

“It’s more important than ever this time of year for small shop owners to put their store and products in front of shopper’s eyes,” says a spokesman from FindUsLocal.com, an online local business directory that offers free advertising to local business owners. “But in these trying times, it’s not enough to simply have a website or an email list.”

He says that small and local shops need to look for unique ways to appeal to potential customers. “For instance,” he says, “Those who have a free business listing on FindUsLocal can make use of the comments section on the site.”

The comment section on the business directory allows for two-way communication between the business and shop owners and the community. For instance, a local business owner can post a job opening, or in these times, they can post a message about a sale or a new project offering. In response, consumers can add comments about the sale or products, or ask shop owners direct questions.

“It’s a new way of reaching out to potential customers,” says the spokesman. “And the only limitations of the system are the shop owners themselves.” In other words, the more creative a local business owner gets, the more reach they will have in their local community.

“The best part?” he asks. “It’s all free. If a local shop owner wants more visibility in their community, they only have to create a free business listing, and then begin using the comment section on their listing. Honestly,” he says. “It couldn’t get any easier to local shops to keep those holiday sales rolling in.”

FindUsLocal.com is a local business directory that uses GEO location technology to make each visitor’s experience unique. It strives to be the best free business directory available by consistently advertising, improving the site, and working with small business owners to provide free advertising.

Find Us Local USA Business Directory
Find Us Local USA Business Directory

P.O. Box 880, Arroyo Grande, CA

Arroyo Grande, CA
United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times of Chennai journalist was involved in the writing and production of this article.