Evan Rutchik, a well-known entrepreneur in advertising and technology, announced the launch of his new technology-driven multi-platform advertising company, LocalFactor, for all size businesses. The new company helps businesses uncover untapped value from local audiences and scale local video campaigns. By doing so, businesses are gaining efficiencies in their spend and improvements in performance.
More details can be found at https://www.localfactorgroup.com
The newly launched company differentiates itself from other brands with its unique business model that leverages the latest technologies with hyper-focused video ads. Rutchik explains that the goal of LocalFactor is for deep, and not wide, media coverage to reach the target audience and uncover unique insights that will move his clients’ business forward.
This provides a scalable measure of success that encourages SMBs to connect directly with their customers, and for Enterprise businesses to connect with customers on a local level. The team behind the company utilizes their decades of combined experience in advertising technology and marketing strategy to craft advertising programs that strengthen the credibility of their clients and activate the desired consumer to take action.
LocalFactor uses the latest AI technology and cryptography to generate clear supply paths to help companies scale their target audiences across localized inventory at pinpoint precision. Rutchik explains that, by simplifying the demand and supply infrastructure, clients can receive better performance and more efficient fraud free placement. Further details can be found at https://evanrutchik.com
Evan Rutchik founded LocalFactor after noticing an unaddressed need in the market for logical and measurable media campaigns for SMBs, and an untapped optimization layer for Enterprise brands not thinking locally. Using his knowledge as an entrepreneur, investor, and philanthropist, Rutchik built the company to deliver well-timed and well-targeted campaigns that deliver actionable insights and business performance.
Part of this vision includes leveraging real-time data graphs and AI built without cookies to scale. This means that each media campaign could potentially target more than 100 million households and more than 600 million devices, across 70,000 audience segments and do so in a way that is future proofed.
The company publishes its campaigns across all types of devices, including CTV, Audio, DOOH, Social, Search, Desktop, and Mobile. It does this through direct access and partnerships with several companies.
Rutchik writes, “For too long, brands have missed out on a vital optimization lever to drive performance, and most businesses have never had access to premium localized media, until now. LocalFactor provides marketers of all shapes and sizes access to quality fraud-free local inventory, actionable insights, and a custom audience builder built to scale. “
Interested parties can find more information at https://localfactorgroup.com
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