Disney+ Hotstar, the video-streaming service owned by Disney India, has reported its first record of Tamil language originals, close behind stages like Netflix and Amazon Prime Video that have just made attacks into regional programming.
The most recent contributions incorporate feature film Mookuthi Aman, featuring Nayanthara and R.J. Balaji that will skip theatrical release amidst the Coronavirus pandemic, aside from its own originals or Hotstar special shows—LIVE Telecast directed by Venkat Prabhu, featuring Kajal Aggarwal; My Perfect Husband featuring veteran actors Sathyaraj and Seetha; Triples created by Karthik Subbaraj, featuring Jai Sampath and Vani Bhojan; and November Story featuring Tamannaah Bhatia. These will all be accessible as a major aspect of the Disney+ Hotstar VIP plan for ₹399 per year.
Certainly, older Hotstar offerings were likewise named in Tamil, among different languages, however these are the platform’s first set of originals made in the language. Prior this month, both Netflix and Amazon Prime Video had declared their first Tamil original movies as well. Netflix has a compilation named Paava Kadhaigal, including shorts by famous movie producers like Gautham Vasudev Menon, Sudha Kongara and Vetrimaaran, featuring names like Kalki Koechlin, Prakash Raj, Sai Pallavi and others. Amazon Prime Video, then again, has Putham Pudhu Kaalai, a collection of five Tamil short movies with top names like by Rajiv Menon, Suhasini Mani Ratnam and Karthik Subbaraj.
“As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR Vijay shows and much more—giving our audiences a wide array of content to choose from,” Sunil Rayan, president and head, Disney+ Hotstar, said in a statement.
The investment in original regional content is a natural progression for OTT services, given the colossal opportunity to capture audiences in India with expanding access to internet and mobile handsets, media and entertainment industry specialists state. The entry barriers to the OTT space are far lower than broadcasting and it is workable for any startup to permit or make content.
“The efforts to penetrate tier-II, III and IV towns by 2023-24 will be driven by regional content,” Mehul Gupta, co-founder and CEO of independent digital agency SoCheers, had said in an earlier interview.
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